Next upcoming event: ESA ANNUAL MEETING 2007

Please note already our next ANNUAL MEETING that will be held on October 18th 2007 at 6.00pm (the Thursday before SILMO). Further details will follow shortly.

As announced at the Annual Meeting, the results of the international sunglasses market survey will be presented to you.

Looking forward to meeting you there!

ESA WILL TRANSLATE LATEST CHINESE STANDARDS IN ENGLISH LANGUAGE

ESA provides especially for its members the translation of the latest chinese standards at the special fee of € 200,- for all standards mentioned below.  So do not hesitate to assure your copy of these useful documents!

The standards are:

GB 10810.1-2005, its title is "Uncut finished Spectacle lenses Part1:Single-vision and multifocal lenses". It contains 10 pages and about 16000 Chinese Characters.

GB 10810.2-2005, its title is "Uncut finished spectacle lenses -- Part 2:Progressive power spectacle lenses". It contains 12 pages and about 18000 Chinese Characters.

GB 10810.3-2005, its title is "Spectacle lenses and related eye wear -- Transmittance specifications and test methods". It contains 19 pages and about 33000 Chinese Characters.

ESA Yearly Conference 2007

From June 1st to June 2nd 2007, invited by President Mr. Rod Lane, the European Sunglass Association (ESA) held its yearly conference in Athens.

ESA Members and non-members of the sunglass industry from all over Europe as well as the President of the Sunglass Association of America, Mr. Tibor Gross, reported and discussed facts and and information concerning the wide spread varity  of sunglass related themes, whereby the conference offered plenty of useful information and new ideas for enhancing work on thr European sunglass  market.

For example the lecture "Future Shop `Change of Consumer Society`" performed by Mr. Ulrich Eggert from the Associate Duttweiler Institute, gave a very informative forecast for the rapide change of customer behaviour and the challenges that will arise for sellers in the near future.

Mr. Raimon Ripoll from the Company Deloitte discussed the question "How to manage the Risks related to the Corporate Governance" and showed to the audience some important aspects ans solutions concerning the arisng risks in connection with corporate governance.

"Facts and figures on the American Sunglass Market" were being performed by the President of the Sunglass Association of America (SAA), Mr. Tibor Gross. His clear and detailed information on this market helped to withdraw consequences as well for the European sunglass market.

Mr. Alexander Schröder (IPRO) presented furthermore a new intelligent PMS tool to improve the Supply Chain management that facilates and enhances the technical Supply Chain management in an easy and safe way.

"Technical questions & answers on international sunglass standards, testing houses, worldwide certification process,...", a lecture of Mr. Eric Boinard, the ESA Chariman technical, gave an interesting overview about themes related to the technical side of sunglass industry.

Beyond the discussions of technical trends and standards, the issue of  fashion and design was broached to issue as well. Mrs. Debbie Forstenzer (Edit Consulting) for example, informed the audience via internet live videoconference directly from New York about the latest trend and fashion forecast for sunglasses.

Mr. Fabio Verdelli from the IED Centro Ricerche (CRIED) showed with his lecture "Furniture and fashion design trends: a cross fertilisation" the relation between different kind of design products and the productivity that arises from it. Both lectures gave very interesting impressions and information that surely help to develop fashionable sunglasses with latest quality standards. 

Furthermore the lecture "The Art of Chinese Cunning" perfomed by Prof. Harro von Senger (University of Freiburg) provided an insight into the chinese art of cleverness - also a very informative and interesting lecture especially concerning to the growing chinese market and related business relationships with chinese companies...

 Also very useful and procreative was the round table discussion "Protection versus Fashion" that not only involved the round table guests, but provoked as well the audience to take part in this interesting and controversial debate.

 A further creative element of the Yearly Conference was the Workshop "new ESA projects" that was adressed to all participants of the conference, being developed and realized by Petra Eckhardt. The look into this subject led to a wide range of ideas to be realized by ESA in the future.

All things considered, it can be said that the ESA Yearly Conference in Athens was a great success for all people attending to it!

The next chance to enhance your sunglass related work by participating at one of our informative events is coming soon: on October 18th late afternoon, the Thursday before SILMO, the Annual Meeting will take part and amongst other topics, ESA member will receive a presentation on the major sunglass market in the world.

MIDO Fashion Dinner  2007

This year´s MIDO Fahsion Dinner - opened by ESA President Mr. Rod Lane and SAA President Mr.  Tibor Gross - once again provided a lot of informative impressions and ideas about fashion. This time, the waiting time between each course was bridged by the 1st Annual Global Visionary Award Presentation, a lecture on fashion helt by Mrs. Debbie Forstenzer, as well as with a little Quiz to integrate the audience into the spectacle.

Proud winners of the 1st Annual Global Visionary Award were Mr. George Chao from Contour Optic, Inc. (Taiwan) and Mr. Riccardo Pollineli from Gruppo Pollineli Occhiali (Italy).

WATCH YOUR EYES -  DVD AT SPECIAL FEE!

The consumer film about eye health, risks and protection is now available in five languages,  such as english, german, french, spanish and italian.  The new consumer film is, beside the education book "Sunglass Instructor", one of the important tools to assist ESA members from the industry and the retail business.

Benefit from the special fee for ESA members of

€ 29,90 per DVD!

The ESA video can be used at the point-of-sale (optician stores), on websites, can be presented during fairs and exhibitions, presentations, as an instrument for education and training courses at universities, technical schools, and not at least as a tool for the internal training of members. After having seen the video the audience knows that sunglasses contribute to a wrinkle free skin and healthy eyes...

	1.	In the first unit the viewer is told about the beauty and joy of the sun and the dangers that lie within the consumption of sunlight. This unit shows furthermore how careless people behave in the sunlight and espacially how they forget to protect children`s eyes.
	2.	The second unit describes the composition of light in general and the effect of UV light on the eyes. Following a schmematic illustration of the eye and the light streaming into it is shown to clarify the effects of light on the eyes to the viewer. Thus the viewer is able to understand the abstract physical process that lies within the perception of light.
	3.	In the third unit severe deases on the human eye caused by uv radiation are characterised. After having learned about the the danger and the physical process of light in the first two units, the viewer is now faced with the serious consequenses that arise of a lack of the right eye protection.
	4.	After having seen the first three units the viewer is elucidated about the dangers and risks of uv radiation. The fourth unit now conveys information about the right UV protection for the eyes. In this context several important aspects that have to be kept in mind at a purchase of sunglasses are mentioned to the viewer. So that in the end the viewer must not be afraid of enjoying the sun.

The film can be ordered in different languages: in english, french, italian, spanish, german. Orders can be placed online here.