english   francais   deutsch   italiano    espanol    

  

The European Sunglass Association presents:

Watch Your Eyes

A consumer film about eye health, risks and protection

 

The film is divided in four units

    1. In the first unit the viewer is told about the beauty and joy of the sun and the dangers that lie within the consumption of sunlight. This unit shows furthermore how careless people behave in the sunlight and espacially how they forget to protect children`s eyes. 
    2. The second unit describes the composition of light in general and the effect of UV light on the eyes. Following a schmematic illustration of the eye and the light streaming into it is shown to clarify the effects of light on the eyes to the viewer. Thus the viewer is able to understand the abstract physical process that lies within the perception of light.
    3. In the third unit severe deases on the human eye caused by uv radiation are characterised. After having learned about the the danger and the physical process of light in the first two units, the viewer is now faced with the serious consequenses that arise of a lack of the right eye protection.
    4. After having seen the first three units the viewer is elucidated about the dangers and risks of uv radiation. The fourth unit now conveys information about the right UV protection for the eyes. In this context several important aspects that have to be kept in mind at a purchase of sunglasses are mentioned to the viewer. So that in the end the viewer must not be afraid of enjoying the sun.


As a result the consumer video

  •  conveys basic information and a number of key messages with clarity to the consumers, in an understandable format, but also emotionally appealing.

  • after having seen the film the viewer knows about the danger of sunlight ti the eyes, the importance of protection and the most important facts about sunglasses.

Use of the video

  • Point-of-sale (optician, sunglass speciality store, etc.)
  • Cinema advertising, health TV shows, etc.
  • Websites: opticians, websites of members
  • Fairs, exhibitions, presentations, internal training of member staff
  • Education and training courses at universities, technical schools, etc.


Parameters

  • Video duration: 7:04 min.
  • Languages available: English, German, French, Italian, Spanish


DVD Personalisation to your Company

  • Get your own personalised copy of the DVD while adding your company logo in the film and on the DVD Cover! Let your logo occur at the credits of the film as well as on the dvd and dvd cover.

Orders

1. Order sheet for non ESA members:

 Title:

  

 Name:

  

 Company:

  

VAT-ID

  

 Address:

  

 Postal Code, City:

   

  Country:

  

  Email:

  

Prices without VAT and Transportation Costs.

 

  Piece(s) at € 29.90 each DVD     please choose the language:

 

 

2. If you want to benefit of special discount rates for higher quantities, please contact us to arrange a special offer:

 Subject:  
 Message:  

You want to know more about ESA? Click here...