The Presentations of the ESA Annual Meeting 2008 are now available! They can be found in the internal member area: In order to access, please login.
There were two presentations at this year`s Annual Meeting. The first one “ESA information
service about CE rules” was presented by Mr. Denis Larrue from Alutec and he told the audience about a new scheme to support ESA members on CE marking regulation. This special offer will be free of charge for ESA members. The information service will start on January 2009. For more detailed information, please have a look at the presentation of Alutec that you can download from the internal member area.
The second presentation was the study on "the effects of ultraviolet radiation on the human eye" that was commissioned by the ESA and presented by Dr. Angela Morton. The two aims of this study were to evaluate UVR as a factor in the development of ocular disease as well as to evaluate if the ocular health benefits from wearing sunglasses. Furthermore, Dr. Morton mentioned key areas that would merit further investigation. This very interesting and revealing study can be found in the internal member area for download.
Both presentations are now available for download in the internal member section on www.esa-sunglasses.com 
We are happy to present to you our new ESA Board for 2008/2009: A list containing the names of the new ESA Board can be found in the internal member area. For your info: one ESA Board Member, Mr. Allan Rasmussen (Pro Design), has left the Board. We are happy to welcome Mr. Martijn van Eerde (Maui Jim) as a new ESA Board Member.
ESA events 2009: The two highlight events will be the MIDO Dinner that will be held on March 7th 2009 in a new "networking friendly" format and the European Sunglass Conference in early May 2009 (date coming very soon) that once again will have informative and valuable presentations as well as opportunities to discuss relevant sunglass topics. More information on these two highlights will follow shortly!
We are looking forward to seeing you at these events and hope that you will gain even more from your ESA Membership!
The European Sunglass Conference, once again provided beneficial information, productive discussions and new approaches! In his welcome speech ESA President Rod Lane explained that ESA’s next major project was to increase consumer awareness of the need to wear sunglasses to protect our eyes from sun related diseases. ESA had commissioned a study on “the effects of ultraviolet radiation on the human eye” and this will be presented at ESA’s Annual Meeting at SILMO in October 2008. Rod Lane’s welcome speech was followed by ANFAO Vice-President Mr. Paolo Cannicci who welcomed ESA to Italy and expressed his intention to intensify the communication and cooperation between ANFAO and ESA.
The first presentation took the audience into the future: current developments constitute a tremendous upheaval that, over the next ten years, will exert lasting influences on people’s everyday lives, their desires, values and their behaviour as consumers. Dr. Kerstin Ullrich (GIM) showed with her revealing presentation how social changes are making their mark and how producers have to adapt their strategies in order to keep close to consumers’ requirements.
Mr. Max Cheung (Swank Optical) gave a detailed and general overview and analysis on the growing Chinese market. He also showed the opportunities for foreign investors and gave useful information about how to enter the Chinese market and in particular the sunglass market.
Mrs. Jackie Mc Kenzie (Essilor) gave a lecture on the Australia market and its reputation as having the world’s “strongest sun protection culture”. In this context, she showed several projects and campaignsthat have been realised in the past decades in order to inform the public about the right exposure to sun and it was clear that Europe can learn a lot from this culture. 
Mr. Mark Mackenzie and Mr. Tony Kendall-Tobias (SWV) compared how Italian opticians performed with opticians in other countries. In addition the audience was given a short update on the “worldwide Plano Sunglasses market study” that was presented at the Annual Meeting last October.
Bruno Palmegiani (De Rigo) explained his way of developing new trends and ideas and he 
also informed the audience about the latest fashion forecasts for sunglasses. Mr. Alain Mayer gave a lecture on EU regulations in which he pointed out that the right communication and good information at point-of-sale increases the consumer’s ability to make an informed choice at purchase and minimises the risk of incorrect or inappropriate selection. Also, suppliers are able to enhance their commercial reputation and save time and money by reducing enquiries and complaints.
Mr. John Bowis (MEP) told the audience about his work within the European Union and the
scope for action and help on ESA’s objectives. He also spoke about the importance of lobbying and shared some important information about the right way to lobby effectively within the community. In his closing statement he said that it was important to realise that the sunglass industry is “dealing with peoples’ eyes and not just with fashion! Get in there and win!”
The last presentation of the conference dealt with “high performance Teams”. Prof. Peter Pawlowsky (FOCUS) talked about the differences in productivity and efficiency of human performance in organisations. He showed that some teams and work systems are much more effective and more efficient due to specific conditions of the performance setting or the conductive ability of organisational variables.
Crack down by the ACCC (Australian Competition and Consumer Commission) on sunglass compliance with the mandatory Australian sunglass standard (AS/NZS 1067:2003) - Avoid product recall, make sure you can demonstrate compliance.
More information about this issue in our internal Member section!
