ESA SUNGLASS CONFERENCE BARCELONA - June 24-25, 2010
Last Weekend the European Sunglass Industry and Retail People met for the ESA
Sunglass Conference 2010 (download program).
A wide and interesting range of presentations, the charming atmosphere in "La Florida" and the networking possibilites with Members of the Sunglass Business made this event highly benefitial for all who were there.
For those ESA Members who could not participate the presentations will be available on the internal site within few time from now.
One of the most expected presentations was "The European Sunglass Market 2009 and Trends 2010".
Mark Mackenzie and Tony Kendell from SWV - commissioned by the European Sunglass Association ESA - did present the results of its new European Sunglass Market Study 2009 and the trends for 2010. The study, which is being conducted by Strategy with Vision (SWV), was started during the last quarter of 2009 and is ongoing. The report of the Sunglass Market 2009/2010 forms the first part, of what is an ongoing study, which is currently scheduled through to 2012. For Members the study can be found in the internal section of this website.
ESA VISIONARY AWARD 2010 On Saturday, March 6 during the Mido Show the ESA Visionary Award 2010 this year has been given to a company which on a very high standard produces a product with highest protection, design and comfort. The brand itselfs stands for substantial quality and focus to detail – in all areas of their management. This brand has been elected by more than 50% of the editors.
As per ESA Mission “Protect your Eyes with Quality Sunglasses”, ESA has initiated a prize which honors companies who have very special merits within the sunglass industry and therefore are elected “primus inter pares”.
The Election process is handled with serious rules and the prize is giving for the third time to a sunglass brand. ESA Board Members have first voted for three Candidates (Julbo, Oakley, Silhouette). Nine Chief Editors from major European optical trade magazines have formed the Election Committee to give their vote hiddenly to one of the candidates.
And the winner 2010 is Silhouette. ..Arnold Schmied, Board Member and Co-Owner of Silhouette International, did personally participate to the Ceremony. ESA President, Dr. Francesco Pellegrini did mention in his laudation the outstanding merits that Silhouette gained over the past years for its dedication to quality sunglasses – in each aspect!
A comparison of the current European sunglass standard with the latest draft of the proposed international ISO standard can be found in the internal Member Area under the heading TECHNICAL.
The Presentations of the ESA Annual Meeting are now available! They can be found in the internal member area: In order to access, please login.
Crack down by the ACCC (Australian Competition and Consumer Commission) on sunglass compliance with the mandatory Australian sunglass standard (AS/NZS 1067:2003) - Avoid product recall, make sure you can demonstrate compliance.
More information about this issue in our internal Member section!
