As per ESA Mission “Protect your Eyes with Quality Sunglasses”, ESA has initiated a prize which honors personalities or sunglass brands/companies who have very special merits within the sunglass industry.
The Election process of the ESA Award is handled with serious rules and the prize is giving for the fourth time. ESA Board Members have first voted for three Candidates and the Election Committee has decided in a hidden election for the Award Winner 2011.
On Saturday, March 4 during the ESA-VCA Mido Cocktail the ESA Visionary Award 2011 has been given to a person which fulfils the strict criterias of the Award in various manners.
- for many decades he contributes with innovation, professionality and creativity to the growth of the international sunglass market
- he owns and holds licenses of not only but many worldwide known sunglass brands
- and last but not least he is a global player yet with a very strong European tradition
Under the leadership of ESA President Francesco Pellegrini, the ESA Board did honour Mr. Vittorio Tabacchi, Safilo, who personally was present to take the Award.
ESA Annual Meeting 2010 PARIS
After the successful Sunglass Conference from June 2010, the Annual Meeting from September 22nd, 2010 was the last event in the ESA business year 2010. Amongst institutional information for ESA members, the hightlight of the evening was another highly interesting market study elaborated by our partner SWV of which first content you will find below.
The study is available free of charge for ESA members and can be found in the internal area of the ESA website www.esa-sunglasses.com.
As well in 2011, ESA will focus on a list of relevant topics for the European sunglass business players. At that stage we would like to thank all ESA members for their continuous support and participation into association! Our board is always open to special requirements from our members. Please do not hesitate to contact our office with your suggestions and requests!
Retail Selling Trends 2010 of sunglasses in France & Italy
During the meeting, Strategy with Vision (SWV) made a presentation on the size of the sunglass market in
- 50 retail stores visited in May to early June. Five countries covered (D, E, F, I, GB)
Ø - An update of 50 visits in
Ø - Stocks were surveyed in each price point. In September, an additional consumer price
point of € 120+ was added
Ø - Staff in the outlets were interviewed, as to sales in units made during the previous weeks
Ø - Finally, the question was asked “Has 2010 been better, worse or the same as last year?”
Spain 2010 was very difficult. Industrial unrest, unemployment over 20%, as well as the impression that tourist numbers were down, all added up to poor sales of sunglasses. Out of the 50 retail outlets interviewed in
The
SWV has been retained by ESA to carry out long-term longitudinal studies of the European sunglass market. For more information please contact the ESA office under office@esa-sunglasses.com
Changes at the ESA Board
After a long-time Membership at the ESA Board, Mr. Antoni Olivella (Indo
ESA Board 2010/2011
The following Executives from the European Sunglass Industry hold Director Positions at ESA in 2011 and offer their knowledge and their committee services to all ESA Members
Francesco PELLEGRINI is Marketing Director at Intercast Europe and within ESA he holds the position of the ESA President.
Alexandre ASSERAF has the position of the Sunwear Director of ESSILOR and is President of BNL, France. Within ESA he has held the Presidency for several years and now is the Chairman of the Membership Committee of ESA.
Eric BOINARD is Technical Director at Polaroid
Petra ECKHARDT runs her own agency p5, specialised on sunglasses product management, sales and marketing consulting. At ESA she holds the position of Managing Director.
Rod LANE is Managing Director of FABRIS LANE Ltd.,
Hervé MEILLAT is CEO at Christian Dalloz Sunoptic. Mr. Meillat has taken over the treasurer position within the ESA Board.
Martijn van der Eerde is Marketing Director Mauij Jim Europe and at ESA in charge of the Communication Committee.
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ESA SUNGLASS CONFERENCE BARCELONA - June 24-25, 2010 Last Weekend the European Sunglass Industry and Retail People met for the ESA
One of the most expected presentations was "The European Sunglass Market 2009 and Trends 2010". ESA Technical News A comparison of the current European sunglass standard with the latest draft of the proposed international ISO standard can be found in the internal Member Area under the heading TECHNICAL. |
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ESA Annual Meeting September 2009 - ESA Information Service about CE rules / Dr. Morton Study on UV The Presentations of the ESA Annual Meeting are now available! They can be found in the internal member area: In order to access, please login. |
